The Alfa Romeo Sauber Formula 1 (F1) Team today announced the extension of its promotional partnership with Interroll.
The successful collaboration between the two companies began in 2012 with the goal of optimizing the team’s logistical processes, a critical factor in operating successfully at the pinnacle of motorsport.
“We are happy to be extending our longstanding partnership with Interroll,” says Frédéric Vasseur, team principal Alfa Romeo Sauber F1 Team and CEO Sauber Motorsport AG. “Building on our collaboration that has been successfully in place since 2012, we will continue optimizing our logistical processes which are an important key to success in Formula 1. We look forward to making further progress together.”
“Interroll is pleased to continue the successful partnership with the Alfa Romeo Sauber F1 Team. We value the focus on quality, efficiency and innovation at Sauber. The exchange as well as joint events inspire us and our customers over and over again,” added Jens Karolyi, Interroll’s Senior Vice President of Corporate Marketing and Culture. “Beyond sports, Sauber once again sets new standards in engineering."