David Sutcliffe has been appointed as the new Sector Head for Automotive for Siemens Digital Factory in the UK. 

Following a period of rapid growth within the sector, David, who has been with Siemens for over 20 years, will be responsible for the development and implementation of the business strategy to drive further growth in the automotive market. 

Commenting on his appointment, David Sutcliffe said: “At a time when the automotive sector is undergoing a period of real change as many manufacturers shift towards the increased manufacture of electric vehicles, the sector offers real opportunity for growth. I am delighted to have been appointed to head up the Siemens UK & Ireland offering and look forward to working with our customers in this sector.  As a leader across both the automotive and digital space, Siemens is at the forefront of the technology and services needed to ensure our customers are able to capitalise on current automotive trends, both now and in the future.

“We want to support our customers on their digitalisation adoption journey so that they can benefit from the clear advantages it offers in terms of increased competitiveness and enhanced productivity and I look forward to helping them with this challenge.”

Brian Holliday, Managing Director – Digital Factory at Siemens UK & Ireland, added: “The automotive sector is in the vanguard of digitalisation and requires special focus and advanced industrial technology to design, test and build modern cars and manufacturing plants. David brings with him tremendous industry experience to aid our approach at a time of significant change.  He will be instrumental in helping UK carmakers and their supply chains derive even more value from our technology teams and Digital Enterprise portfolio.”