Ishida Europe has enjoyed its most successful Interpack ever, with the week in Düsseldorf generating in excess of 1,000 quality leads and orders of over €3m secured on the stand including orders for snack systems, multihead weighers and checkweighers.
The company says there was strong interest across its entire product portfolio. Inspection and quality control – including Ishida’s latest X-ray models – were a particular area of focus for many customers. The need to maximise efficiencies through effective integration of equipment was another recurring theme.
Interpack also saw the launch of Ishida Europe’s new marketing campaign ‘Whatever you make, make certain.’ This highlights Ishida’s offering and the company’s ability to create packing line solutions that deliver on three critical customer requirements – to increase margins, reduce costs and enhance brand reputation – with equipment that ensures accuracy, reliability and effective automation backed up by the best after-sales service and support.
The campaign uses genuine customer feedback and quotes to highlight these capabilities, with imagery that shows users hugging their machines because their performance is a key contributor to the customer’s success story.
“We are delighted with the positive results of our participation at Interpack 2014,” commented Steve Jones, Ishida Europe’s marketing director. “In recent weeks, the media has been highlighting evidence of an improving economic situation and this was clearly reflected by the level of interest and enquiries we received. Nevertheless, customers are still seeking value in all their investments and it was evident that our systems provide genuine customer benefits in terms of line efficiencies, cost savings and improvements in margins, all of which contribute to a fast payback.”
